The Disruptware Podcast: Online business | Lean startup | Internet Entrepreneur

Email Marketing Expert Dan Fagella from CLVboost Discusses Marketing Automation, Stick Rate, and ROI

Thu, 19 Jun 2014 08:52:25 +0000

On today's show I'm going to introduce you to Dan Faggella. Dan is an expert in conversion optimization, but specifically around email marketing, so marketing automation. And his company, called CLV Boost, is all about improving your customer lifetime value.

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Paid Traffic Expert Justin Brooke Shares His System For Making Traffic Profitable

Wed, 11 Jun 2014 07:32:37 +0000

On today's show I'm going to introduce you to Justin Brooke, who's kind of a paid traffic expert. He is the founder of IMScalable an agency that specializes in paid traffic management.

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User Experience Expert Samuel Hulick Discusses Onboarding For SaaS Apps

Wed, 04 Jun 2014 15:51:27 +0000

On today's show we're talking to Samuel, who's the founder of UserOnboard.com. What we normally talk about is SaaS startups and growth and traffic and everything. But Samuel is an expert in user experience. What we're going to talk about specifically is all about user onboarding for SaaS apps.

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Travis Ketchum On Building Massive Leads Through Contest Domination

Fri, 23 May 2014 06:01:24 +0000

On today’s show we’re going to talk to Travis Ketchum, who is the founder of a company called Contest Domination. And Contest Domination is a SaaS app that enables you to create contests on your website to get thousands of leads.

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Saul Fleischman Develops A Unique Way To Optimize Hashtags With RiteTag

Wed, 14 May 2014 13:09:39 +0000

On today's show I'm delighted to welcome Saul Fleishman. Saul is the founder of a company called RiteTag. And RiteTag is a company that optimizes your social traffic all around hashtags. It allows you to fully optimize your hashtags so that you get the highest benefit.

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Why Aren’t You On Twitter

Fri, 09 May 2014 08:08:00 +0000

Today I want to talk about Twitter and Twitter traffic. Are you in or are you out? If you're not a user of Twitter, then you are missing out on a whole world of folks who are only using Twitter. With you not being in that world, then you're missing out on a whole potential customer segment and you're missing out on traffic and authority from that world.

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Raise Your Life Time Value Through Cross Selling

Tue, 06 May 2014 08:56:03 +0000

Today I want to talk about cross selling and maximizing the lifetime value for your customers. So, as you know for any business online or traditional, getting the customer onboard is the hardest part. So, let's talk about once you get a customer, how do you maximize the revenue, or the lifetime value, for that customer?

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The Power of Masterminds

Fri, 02 May 2014 13:48:41 +0000

Today I want to talk about the power of a Mastermind. I recently went to a new Mastermind organized by a friend of mine called Jared Stevenson. And it was simply a collection of local San Diego marketers, all reasonably successful and involved in different areas within marketing. Some were in press releases, software, funnels and podcasting.

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Rob Burns Creates Groundbreaking Press Release Company prReach From A Market Vulnerability

Thu, 01 May 2014 02:11:51 +0000

On today’s show we’ve got Robert Burns who is the founder and CEO of a company called prREACH. It's a highly successful online press release company. Not only do they publish and syndicate press releases to tier one syndication networks.

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Brand New App Survey-2-Sale Already Doubling Conversions

Thu, 24 Apr 2014 20:20:09 +0000

On today’s show I have a young gentleman called Trevor Page who’s joining me to talk about his new start up which is called Survey-2-Sale. It’s an amazing little app and I’m not going to go into great detail. I’m going to let Trevor explain it to you. Essentially it’s a tool that really increases the sales on any website, right?

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MIT, Y Combinator And A Series Of Startups Sparks Innovation For Austin NeuDecker’s Latest Venture Membright

Sun, 20 Apr 2014 17:27:42 +0000

Today, I have Austin Neudecker on the show and Austin is an ex-MIT grad. He's been in Y Combinator, he's a serial entrepreneur and heavily involved in the San Diego startup scene. He's recently launched a new product called Membright. And it's a fascinating piece of software that runs on the mobile platform.

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Simple And Compelling Is Digital Telepathy’s Winning Formula To Ground Breaking Design

Fri, 11 Apr 2014 19:41:39 +0000

Chuck Longanecker is the founder of Digital Telepathy. This company's design ethos is behind some of the most ground breaking companies and personalities on the web today. He shares some amazing insights on the show.

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10 Growth Hacks to Accelerate Your SaaS

Thu, 10 Apr 2014 12:06:18 +0000

Today I want to give you 10 growth hacks that really work. This collection of growth hacks comes from Thomas Schranz who's the CEO of a company called Blossom.IO. I've taken his ideas and expanded it to make it relative to my audience, but I think these things really, really work.

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How To Name Your Product

Thu, 03 Apr 2014 13:49:05 +0000

Today I'm going to be talking about how to name your product or even company. Firstly, don't go crazy about finding a name, and by that I mean a lot of people go spend weeks on this thing. And they do surveys, they go and run contests and spend lots of money on a branding agency.

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Two Dollar Trial And Referral Program Has Led To 24,000 Users For 22Social

Tue, 01 Apr 2014 09:19:38 +0000

Rene Banuelos and Jerry Rocco founders of 22Social recorded live from the Disruptware resort. We're digging deep into their product as well as revealing some real insights into what they are doing to rapidly grow user acquisition.

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The Question Is Not How To Get Funding

Fri, 28 Mar 2014 09:39:10 +0000

A phrase I see everywhere is, "How do I get funding?" and it's completely the wrong question that anyone should be asking. Instead you should be asking, "How do I get my first customer?" You only need one to get things moving.

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Productize Don’t Customize

Wed, 26 Mar 2014 14:18:44 +0000

Never ever customize your product, always productize. So here's the situation you have your product out there, you're an early stage startup and you're starting to talk to a lot of customers and some really big enterprises are really interested in your solution.

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Al Bsharah’s Passion And Love For What He Does Translates Into A Big Win For Embarke

Wed, 12 Mar 2014 18:37:16 +0000

On today’s show, I’m really excited to introduce someone called Al Bsharah who is the founder of a company called Embarke, which is all about email marketing and optimizing open rates and click throughs.

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Hot Site: Learn From Other Onboarding Successes

Mon, 10 Mar 2014 16:10:13 +0000

Today I want to talk about a really hot site that’s recently come out called useronboard.com. So useronboard.com is a creation by a guy called Samuel Hulick, and Samuel is a designer, a user experienced designer. And what he has done is created what’s called teardowns of really good products.

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Lars Lofgren Shares His Strategies And Tactics To Grow KISSmetrics

Fri, 07 Mar 2014 19:20:40 +0000

Today, I want to introduce you to Lars Lofgren who’s the growth manager for KISSmetrics. Now Lars is purely responsible for all the numbers on getting people through the front door. So everything in terms of optimization, conversions, the number of leads and all the metrics around that from the marketing team.

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How To Monetize OpenSource Software

Tue, 04 Mar 2014 14:51:36 +0000

Today I’m going to answer a question that I had from a customer. Is it possible, ethical and feasible to take a piece of OpenSource software and sell that as your own? How can I monetize that? And, of course, you can do it, but you can’t do it directly against the software license because it is OpenSource.

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Why Freemium Is The Wrong Model For Your SaaS Product

Fri, 28 Feb 2014 16:09:16 +0000

Today I want to talk about why Freemium is probably the wrong pricing model for your SaaS product. So let's just look at three reasons why Freemium probably won't work.

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Growth Hacking: How One Company Got 2000 Users In 20 Days

Wed, 26 Feb 2014 13:50:32 +0000

Today’s Growth Hack comes from a guy called Ryan Hoover. Now what Ryan did? He came up with an idea where he wanted to create a community that recommends and votes on new startups that come into the tech community. But of course, before committing to weeks and nights of coding a new app to do that...

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Paul Biggar From CircleCI On How Building An Amazing Product Eliminates The Need For Marketing

Fri, 21 Feb 2014 21:15:59 +0000

On today’s show I want to introduce someone called Paul Biggar, who is the founder of CircleCI. This is a San Francisco startup. It’s all about something called continuous integration and continuous delivery. They’ve just closed a six million dollar series A funding round and have got a great story to tell.

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Skin In The Game Strategy Could Be The Key To Inbound Marketing SaaS

Fri, 14 Feb 2014 18:27:07 +0000

Today on our show I’m really excited to introduce someone called Andrew Dymski. Now, Andrew is the co-founder of a company called GuavaBox, which is an inbound marketing agency. What they’ve gone and done is actually start building a new SaaS app called DoInbound, which is all about automating the processes around marketing and managing their client's processes. Andrew, welcome to the show.

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Growth Hacking 5 Free Traffic Strategies

Mon, 10 Feb 2014 10:15:10 +0000

Today is Growth Hacking Day and I want to give you five strategies or tips to get free traffic to your business. Let's get started with number one. First of all, one thing that you can do is make your training videos accessible to the public and that has really two benefits. First of all, by SEO optimizing your training videos then you're going to get some more long tail traffic.

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How Content Marketing Is Still The Key To KISSmetrics Growth

Fri, 07 Feb 2014 17:45:17 +0000

Neil Patel is the co-founder of Crazy Egg, Hello Bar, and KISSmetrics. He also has a very popular traffic generation blog called Quick Sprout. The Wall Street Journal calls him a top influencer on the web and Entrepreneur Magazine said that he has created one of the 100 most brilliant companies in the world. He's […]

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The 5 Reasons For Startup Failure

Thu, 06 Feb 2014 20:57:25 +0000

Entrepreneurs get too emotionally involved, and you know what it's really easy to do. It's inbred basically. As an entrepreneur, you are massively enthusiastic about your creation. You have an idea and you think, "That's it. I'm going to go and conquer this market and build my idea and just sell it," of course, but it's the wrong way to think about a product. What you really need to do is find the problem and provide the solution.

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Lessons From The Failure of Vinay Patankars First Startup Could Make Process.St The Next Killer SaaS

Fri, 31 Jan 2014 22:15:25 +0000

Vinay Patankar, the founder of Process Street, a new SaaS startup, discusses the lessons learnt from his first startup failure, why Process Street solves a big itch for any business that needs to scale. We discuss why its important to focus on product feedback and validation, get traction (new customers) and focus on the user […]

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How To Accelerate Your Software Project

Mon, 20 Jan 2014 18:08:28 +0000

I want to talk about accelerating your application with ready-made code that's already done for you. Now at the very basic level you've probably heard me talk about PHP as an example programming language which you can use. Well, together with PHP you can also use PHP frameworks. And those frameworks are things like CodeIgniter, CakePHP and one called Yii and a whole load of others.

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What Is The One Word That Causes Projects To Fail

Sat, 18 Jan 2014 17:20:22 +0000

What Is The One Word That Causes Projects To Fail Video Transcript: Paul: Hi. It's Paul Clifford from Disruptware and I want to tell you about one word that stands between you and a software disaster. That word is communication. Now, essentially, let's look at just four examples throughout the development process where […]

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Growing Your Business Using APIs

Thu, 16 Jan 2014 16:58:24 +0000

Growing your business using APIs Video Transcript: Paul: Hi. It's Paul Clifford from Disruptware and I just want to talk about the four ways of increasing your revenue and growing your business using APIs. Now an API stands for an 'Application Programming Interface' and essentially all it is - is a way of two different applications […]

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How To Design

Wed, 15 Jan 2014 16:13:19 +0000

How to design Video Transcript: Paul: Hi, it’s Paul Clifford from Disruptware. In today’s session what we’re going to talk about is how to create a design. It’s the most common question, “How do I get that idea out of my head and into the head of my developer or my technical team?” The key things […]

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How Do You Know If Your Business Model Will Work

Mon, 13 Jan 2014 14:41:14 +0000

How Do You Know If Your Business Model Will Work? Video Transcript: Paul: Hi, it's Paul Clifford from Disruptware and today I want to talk about your business model. How do you know that what you're building or your idea is actually going to sell? Okay, and it's the crucial thing that you should be […]

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How To Reinvent A Better Wheel

Fri, 10 Jan 2014 12:53:03 +0000

How To ReInvent A Better Wheel Video Transcript: Paul: Hi, it’s Paul Clifford from Disruptware and I want to talk about reinventing the wheel, or reinventing a better wheel. The fact is a lot of people might have an idea and they want to go out and create an app, but they’re put off […]

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What Is SaaS And Why Is It A Great Business Model

Mon, 06 Jan 2014 11:02:02 +0000

What is SaaS And Why Is It A Great Business Model Video Transcript: Paul: Hi, it’s Paul Clifford from Disruptware, and I want to talk about why the SaaS model is growing in popularity at the moment, and why it’s such a great business to be in. First of all, from the customer perspective, remember […]

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