Practical strategies for building, marketing and growing a software business — from SaaS models and pricing to growth hacking and product design.
On just about every marketing blog that discusses anything online - there is a post about headlines. It doesn't seem to matter what you are doing, publishing or emailing about - the headline is funda
KudaniCloud launched privately via webinar last week. Why via webinar?.. why not open it wide? So before I explain why..let me tell you whats been happening in the last few months.
Let's talk about Twitter. Are you in or are you out? Discover a great method you can use to determine if you are using the right hashtags or not. Read on...
Today I want to talk about cross selling and maximizing the lifetime value for your customers. What are the three methods to maximize revenue?
I want to talk about the power of Masterminds. I recently went to a new Mastermind organized by a friend of mine called Jared Stevenson. Local San Diego...
This collection of growth hacks comes from Thomas Schranz who's the CEO of a company called Blossom.IO. I've taken his ideas and expanded it to make it relative to my audience, but I think these things really, really work.
Knowing how to properly name your product is an important business decision. Discover the key factors that you should always consider.
"How do I get funding?" is the wrong question to ask. Instead you need to be asking, "How do I get my first customer?" You only need one to get things moving.
Say no to customer customizations and instead discover why you need to productize instead. And find out how you can get your customers to pay for these features to be added to the core product.
Learn about a new site that has taken onboarding to a different level. Samuel Hulick examines the user experience at sign up. Read more...
Is it ethical to monetize OpenSource software? Sure is. Read on and find out even more interesting facts about how to make money from free software.
While Freemium is a very attractive proposition it may not be the best pricing model for a SaaS product. Discover the reasons why, who's done it well, and who's tested it and decided against it.
Ryan Hoover's great growth hacking strategy consisted of reaching out to influencers and getting validation, while using a free tool. This was a great way to make sure that the market was interested in his product before investing time and money.
Today is Growth Hacking Day and I want to give you five strategies or tips to get free traffic to your business. Let's get started with number one. First of all, one thing that you can do is make your training videos accessible to the public and that has really two benefits. First of all, by SEO optimizing your training videos then you're going to get some more long tail traffic.
Discover how not to crash your freshly minted startup, using five really simple concepts that anyone can use today.
Paul: Hi. It’s Paul Clifford and today I want to talk about wireframing with Balsamiq.
I want to talk about accelerating your application with ready-made code that's already done for you. Now at the very basic level you've probably heard me talk about PHP as an example programming language which you can use. Well, together with PHP you can also use PHP frameworks. And those frameworks are things like CodeIgniter, CakePHP and one called Yii and a whole load of others.
Paul: Hi. It's Paul Clifford from Disruptware and I want to tell you about one word that stands between you and a software disaster. That word is communication. Now, essentially, let's look at just fo
Paul: Hi. It's Paul Clifford from Disruptware and I just want to talk about the four ways of increasing your revenue and growing your business using APIs.
Discover how to get that idea out of your head and into a form where you can communicate it to yourself and to your developer.
75 percent of startups fail. Find out whether you have the fundamental elements in place.
Never sit there thinking you don't have the perfect idea. 99 percent of companies take something that works and make it 10 times better. You can too.
With a plethora of languages, technologies and platforms to choose from here are some basic strategies to help you make your choice.
Online business strategies like SaaS are proving to be the most efficient software businesses on the planet. Find out how.
